There are a lot of different kinds of marketing nowadays: not only traditional, such as offer of goods but also marketing of services, marketing of organisations, marketing of ideas, marketing of interaction and some others. Any kind of activity in modern society requires knowledge of marketing.

In this section of the Portal one can find useful information on marketing technologies. The information is taken from new publications on marketing.

Marketing a nonprofit organization takes the need for a new sense of satisfying not only the consumer but also the donor's needs. Use these resources to learn how you can market your nonprofit organization effectively.

NGOs are of great importance and value for modern society: not only NGO production and services but also ideas and technological innovations, which help to change life for the better; but there is a problem: consumers do not always keep abreast of this kind of information, that is why NGOs should “promote” own ideas and production.

In the first place, an organisation should distinguish its target group and how to work with it more effectively.

Secondly, we should take into consideration the fact that commercial marketing and non-commercial marketing have a lot in common but at the same time they have some essential distinctions, which depend on a type, a mission and goals of an organisation. Marketing knowledge deployment (such as strategical planning, public relations and advertising) is very important for NGOs, not only for their own effective development but also for the third sector in a whole.