There are a lot of different kinds of marketing nowadays: not only traditional, such as offer of goods but also marketing of services, marketing of organisations, marketing of ideas, marketing of interaction and some others. Any kind of activity in modern society requires knowledge of marketing.

In this section of the Portal one can find useful information on marketing technologies. The information is taken from new publications on marketing.

Marketing a nonprofit organization takes the need for a new sense of satisfying not only the consumer but also the donor's needs. Use these resources to learn how you can market your nonprofit organization effectively.

A big number of NGOs, grant emulation, charitable donations, social orders, lack of trust between NGOs, lack of cross-sectoral (state structures, business structures and Mass Media) collaboration require from NGO leader the next skills:

— to find a position of an organisation on its specific “market”;

— to distinguish clients’ and donors’ needs;

— to formulate NGO“demand”;

— to extend own convictions and to gain new supporters