Marketing-mix– marketing tools, which help an organisation to reach its goals on a target market.

Traditional marketing-mix – according to G. Mackarty, marketing-mix has four components: a product (it can be a service), price, place and promotion.

Service marketing-mix – in the sphere of services marketing-mix includes more components, than traditional marketing-mix, they are: staff, material indicators (something, which can prove quality of services) and a presentation method.