A marketing research begins with a plan. This means that you should note everything, you are going to do. It can be a very useful experience: while compiling a plan you can find out what information you need, distinguish your target market and the best methods for research. This plan can be also a basis for your future proposal writing for grants. It will help you also to cooperate with specialists (in case you hire them) in order to coordinate with them goals, methods and expected results.
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