Advance analysis of a complex marketing research includes an analysis of the final goal of the research, organizational arrangements, the major hypothesis of the future research. For more information see Belarusian version.

Primary intent (one of the possible aims of a research) is to gather preliminary data on the problem, what enables to find its new solutions or new ideas.

Goals:

1. to generate new ideas

2. to offer variants for future development of the organisation

Arrangements:

1. informational in-depth analysis; theoretically there are 4 blocks of marketing analysis, they are: goods, price, market and communications.

Sources of information:

- internal (reports, registers and so on)

-external (publications, databases, commercial information and so on)

2. data collection for further creation of a marketing database

3. substation of the marketing research necessity

When an organisation wants to evaluate its potential opportunities, it will be useful to answer the following questions:

1.What has the organisation done for the period of its existence?

2.Identify the place, the organisation occupies at the consumers market

3. What differs your organisation from others of this kind of NGOs.