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Mama Cash launches global awareness raising campaign for women’s groups Mama Cash, an international foundation that funds women’s organisations and groups worldwide, launched a campaign of its own to keep the focus sharply on women’s rights. Spanning 88 days from December 10th 2006 to March 8th 2007, International Women’s Day the campaign aims to raise awareness and funds for women’s groups which globally, are receiving significantly less funding than they did 5 years ago. At a time when $900 billion is being spent annually on weapons and war, women’s organisations worldwide are suffering a funding crisis. Mama Cash sees this lack of funding for women’s initiatives as a troubling development, especially as women’s rights continue to be violated on a global scale. The need for sustainable funding is crucial. By launching its Campaign 88 Days, Mama Cash aims to raise money and awareness to continue funding women’s initiatives around the world. The Campaign is running globally via Internet and e-mail.