November 18, 2004, the United Nations starts its International Year of Micro credit called to support the efforts targeted to make financial services more accessible to poor and low-income people. Its aim is also to improve the public awareness of the role the micro crediting and micro financing may play in developing and strengthening the partnership between the governments, donors, international organizations, NGOs, the private sector, the academic community and clients of the sphere of micro financing. This year’s World Economic Forum, in Davos (Switzerland) will become the meeting venue of the leaders and authors of business strategies aimed to promote expansion of partnership ties between the governmental and private sectors. A special forum will give an ideal chance for the participants of the Forum to set their contacts with broad circles of business and financial communities. Another action assumes making use of pop arts capacities in increasing the level of public awareness of the role of micro financing. To do so, they play to engage scriptwriters of television serials – “soap operas”, so broadly popular worldwide.
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